When the Kansas City Chiefs and San Francisco 49ers clash in Super Bowl 54, residents of and visitors to the Mountain State will have a new option for legal sports betting online. The BetMGM West Virginia Sportsbook is now open for business.
BetMGM joins DraftKings and FanDuel in West Virginia as far as online sportsbook options go. Having a choice is a positive force for the end consumer, which in this case is bettors.
Why the BetMGM West Virginia sportsbook is a great thing
There is a point at which a market for a product or service could be saturated. Three providers in an entire state are hardly approaching that level, however.
Not only does this provide West Virginians with a new betting option but for BetMGM customers from other states, they can seamlessly use their existing BetMGM accounts in the Mountain State as well now. A new player in the market is a win for everyone.
The fight to grab market share creates an incentive for sportsbooks to offer a better product. That can include:
- Better odds
- Faster product
- More betting options
When DraftKings and FanDuel were the only two online sportsbooks in the state, that pressure to compete was diminished as compared to now. While
BetMGM has a tall task ahead of it because of the head start the other two companies have, this is the best time to launch a new product.
Why this week is an ideal time to open a sportsbook
Super Bowl Sunday is the single largest sports wagering day of the year. That makes it a prime opportunity for marketing.
Because sportsbook operators expect to do a lot of action on the event, they pull out all the stops to promote their products. This often includes some of the best marketing campaigns of the year.
Whether that takes the form of deposit bonuses, odds boosts or special guarantees against lost bets, this is the week to try BetMGM if you’re new to the product. Even those unfamiliar with the sportsbook should know the brand.
The reliability and support of an iconic casino brand
As the name suggests, BetMGM is operated by MGM Entertainment. That company operates some of the most iconic casinos around the world.
Because of that, bettors should expect a top-notch experience in their sports wagering. The odds will be competitive, as will the amount and types of different wagers available.
The platform itself, which also operates in states like Indiana and New Jersey, is easy to navigate and highly responsive. That applies whether you’re using a desktop computer or a mobile application.
Whether or not that will all lead to BetMGM turning West Virginians into loyal users is questionable. So far, DraftKings and FanDuel continue to be the dominant sportsbook operators in all states with truly accessible online sports betting markets.
BetMGM may be able to change that in West Virginia, however. Even if that doesn’t happen, having another operator in the market is a good thing for bettors in the state.